Crafting a mission statement -- finally the torture is over

I'm sure many companies feel a bit tortured coming up with a mission statement. We did.

We thought about hiring a consultant and doing retreats offsite. But we didn't have the money or the time. We just kept working on YackPack, and from time to time someone would put our general sense of mission into new words. But we were neverly completely happy with it (sometimes I wondered if we should give this one more millisecond of thought . . . who says you need a formal mission statement?)

By some miracle and without really trying too hard, someone came up with a simple sentence we all like: "We help people use the power of voice to build relationships."

When I shared this sentence with the whole YackPack team, everyone's face lit up. Don't get me wrong . . . there were no bolts of lightning or speaking in tongues. It was just a feeling we all had: "Yep, that's exactly right."

At YackPack we've always had a mission. Now we have a statement too.